An image of lush fruit at a market is a metaphor for the impact of producing fresh nonprofit content.

Produce Market as a Metaphor for Nonprofit Content

This picture is from the market in Munnar, India. Produce markets are truly everyday miracles. All this lush, ripe, colorful food is right there, in heaping mounds. It’s just waiting for someone to put some in their basket, take it home, smell it, anticipate tasting it, and enjoy every bite. It’s easy to forget the daily work that goes into the millions of markets all over the world. All the tilling, planting, pruning, watering, weeding, harvesting, transporting, and carefully displaying. All the patience and collective effort, just for that moment someone puts out a hand to choose a delicious piece. For me, it’s an apt metaphor for what it takes to bring out each piece of fresh nonprofit content, just for that one moment when someone’s eyes pause, and they click.

Simha Rosenberg


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