Photo collage of diverse people illustrates the need to develop nonprofit audience personas.

Communicate more personally.

Real personalization takes more than inserting someone’s name into an email. A better approach starts with a deeper understanding of your contacts’ values, concerns, and interests. The next step is to communicate your cause and your results in a way that speaks to them. The Nonprofit Audience Persona Tool offers a practical approach to improving personalization.

This tool will help you:

  • Gain new insight into your donors / members / clients
  • Understand what they value and find engaging
  • Use messages that resonate with each audience
  • Target your content more effectively
  • Turn research insights into practical action.

Download your free tool today.

Personalize better with the Audience Persona Tool.

Nonprofit Audience Persona Tool CF