Communicate more personally.
Real personalization takes more than inserting someone’s name into an email. A better approach starts with a deeper understanding of your contacts’ values, concerns, and interests. The next step is to communicate your cause and your results in a way that speaks to them. The Nonprofit Audience Persona Tool offers a practical approach to improving personalization.
This tool will help you:
- Gain new insight into your donors / members / clients
- Understand what they value and find engaging
- Use messages that resonate with each audience
- Target your content more effectively
- Turn research insights into practical action.