Nurturing leads draws in new supporters.
Leads are people who have already expressed interest in your nonprofit but, as yet, haven’t donated or joined. Nurturing them better will grow your nonprofit. First, however, you have to identify them, understand what they’re looking for, and have a real plan to help them move from interest to actual support.
The Nonprofit Lead Nurturing Tool helps integrate communications and fundraising
- Be more attuned to the progression from stranger to supporter.
- Recognize leads sooner and give them more thoughtful attention.
- Avoid asking too much too soon.
- Track patterns and improve over time.