Nurturing leads draws in more new supporters.
Leads are people who have already expressed interest in your nonprofit, but haven’t donated or joined yet. Nurturing them better will grow your nonprofit – but first you have to identify them, understand what they’re looking for, and have a real plan to help them move from interest to actual support.
The nonprofit lead nurturing tool helps marketers and fundraisers
- Be more attuned to the progression from stranger to supporter.
- Recognize leads sooner and give them more thoughtful attention.
- Avoid ignoring leads for too long, or asking too much too soon.
- Track patterns and improve over time.