It pays (literally) to get the donate button right.
If your nonprofit’s website could do only one thing well, maximizing donations would probably be the top priority. And the donate button is a critical component. If you’re not sure what makes a donation button work, this checklist will help you make sure that yours is doing the job.
The Donation Button Checklist will help you
- Think about your website from donors’ / prospects’ perspective
- Ensure you set up your donate button to really click
- Confirm that your donation page and payment processing are optimal
- Ensure that your system to thank donors makes them feel truly valued