Insights for Progressive Change
Strong marketing colors how people feel.
It shifts what they think.
It can even move them to act.
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Nonprofit Narratives for Personae non Gratae
The previous post in this series defined personas and personae non gratae and why researching unsupportive audiences is important. This discussion focuses on the culture that unde...
Nonprofit Marketing Research Personae Non Gratae
The previous post in this series defined false narratives; described some of the ways they’re structured, and provided principles for minimizing the harm they do. This post desc...
False Narratives – And How to Cut Through Them
The previous post in this series dealt with false facts and provided suggestions about how to deal with each form of distortion. This post focuses on the harm that can arise when f...
Nonprofit Knowledge Matters – Prepare to Weigh In
At this moment in our history, nonprofit knowledge truly matters. The most recent political season has seriously tested many of the basic norms of our democracy. And it’s clear t...