Great content isn’t one-size-fits-all.
Personalizing content is more than just segmenting your lists. Even when donors have similar reasons for supporting your organization, they can be at very different levels of involvement. You get more buy-in when you tailor content to recipients’ stage of engagement as well as their values and concerns. The nonprofit content mapping tool will help make your communications more effective.
This approach will help you
- Build connection with new leads and deepen interest in your organization
- Make the donor experience at your nonprofit stand out
- Spread your message further with content your contacts can share on social media
- Recognize which actions signal a lead is ready to become a donor
- Engage current donors and motivate them to renew their support