A manual for building a powerhouse team.
Most people won’t become fans of your nonprofit right away. It would be nice if they did! However, usually they need to be nurtured along the way. Campaign results go up when staff work in sync, smoothing the path from stranger to donor to promoter. This marketing-fundraising alignment guide goes step by step to show them how be work more effectively.
This marketing fundraising alignment guide helps you
- Set shared goals and strategies
- Get tactics and data in sync
- Agree on how to measure results
- Focus on what works best
The best practices in this eBook can also be used to align marketing and advocacy campaigns.