Most people won’t become fans of your nonprofit right away. It would be nice if they did! However, usually they need to be nurtured along the way. Campaigns go up when staff work in sync, smoothing the path from stranger to donor. This marketing fundraising alignment guide will show them how.
Honoring the Donor’s Journey is a manual for building a powerhouse team.
This marketing fundraising alignment guide takes you step by step to
- Set shared goals and strategies
- Get tactics and data in sync
- Agree on how to measure results
- Focus on what works best
The best practices in this eBook can also be used to align marketing and advocacy campaigns.