Our standard prices are listed below. We can also customize a scope of work to fit your needs.

Rebuilding American Democracy

We are offering significant discounts for nonprofits in these areas:

•  Voter education and the right to vote

•  Religious understanding and respect

•  Climate justice

•  Finding a shared way forward

Contact us to help your nonprofit turn challenges into opportunities.

Nonprofit Marketing Retainers

Colorful baskets illustrate Public Voice NY's nonprofit marketing retainer plans.

Overview

Retainer plans are the best option to expand content marketing efforts. They deliver weekly results that attract and nurture new leads. And they keep your repeat donors informed and engaged.

These plans have several benefits:

  • A steady stream of engaging content
  • Posts that are optimized for search
  • Regular performance reports
  • Learning what works and focusing on doing more of it
  • Freeing staff time for other critical priorities

To learn more, scroll down or click on Basic and Enhanced Content Marketing Plans.

Nonprofit Marketing Packages

Colorful shopping bags illustrate Public Voice NY's nonprofit marketing packages.

Overview

You might want help with one of a few marketing projects.  Maybe you need a communications audit. Or you’re looking for fresh insights into your audiences. Maybe you realize a new strategy or stronger messaging would really help. Or that your marketing materials  or website need a makeover. Our nonprofit marketing packages offer great solutions for projects that your organization needs to undertake at a particular stage.

Project packages are designed to help you:

  • Gain insight into new audiences
  • Develop a strategic marketing plan that dovetails with fundraising / outreach
  • Identify your nonprofit’s core story and communicate the impact of your work
  • Develop a new suite of crucial marketing assets
  • Refresh or rebuild your website into a stellar marketing asset
  • Promote a special event or campaign

For more about our project packages, scroll down or click on Discovery, Strategy, Nonprofit Storytelling, Website Makeover, or Special Event / Campaign Marketing.

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Discovery

Discovery Packages start at $2,000 and include:

  • A digital and print communications audit
  • Research on your nonprofit’s key audiences
  • Developing primary audience personas
  • Review of marketing and fundraising data and identifying significant segments
  • Analysis of existing marketing metrics
  • Review of similar / competing NPOs

Contact us about the Marketing Discovery Package.

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Strategy

Strategy Packages start at $2,500 and include:

  • Messaging and content strategy for key segments
  • Keyword strategy and optimization plan for your organization’s website
  • Working with staff to set integrated marketing and fundraising goals
  • Aligning marketing and fundraising campaign activities
  • Setting up an editorial calendar
  • Improving analytics and set benchmarks

Contact us about the Nonprofit Strategy Package.

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Nonprofit Storytelling

Nonprofit Storytelling Packages start at $3,500 and include:

  • Interviews with key staff and stakeholders
  • Identifying the messages / deep metaphors that express your nonprofit’s raison d’être
  • Generating your organization’s core story
  • Writing / editing additional assets for an ongoing story bank
  • Designing vivid digital and print assets that visualize your story
  • Training staff and volunteers in using story collection tools to create a story bank

Contact us about the Nonprofit Storytelling Package.

Website Makeover

The Website Makeover Package starts at $1,500 monthly for 3 months and includes:

  • Project management from conception through launch
  • Up to 5 structured interviews with staff and key stakeholders
  • Site analytics and keyword research
  • Complete information architecture and SEO plan
  • Creating a full site design, plus coordinated launch related emails and social media posts
  • Building and testing a password protected development site, using a secure server
  • Training / coaching staff to manage content and media
  • Migration and site launch

Contact us about the Website Makeover Package.

Special Events and Campaigns

Special Event / Campaign Packages start at $1,500 monthly for 3 months and include:

  • Messaging and content strategy for key audience segments
  • Setting integrated event / campaign marketing and fundraising goals
  • Aligning marketing and fundraising campaign activities
  • Email and social media marketing plan
  • Setting up an editorial calendar
  • Setting benchmarks and improving analytics

Contact us about the Website Makeover Package.

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Content Marketing

The Basic Content Marketing Plan starts at $1,500 monthly for 3 months and includes:

  • Weekly content planning calls
  • 3 -5 social media posts per week
  • 1 blog posts per month including on-page SEO
  • 2 segment-specific, custom formatted emails per month
  • Monthly analytics review, strategy and goal setting meetings

Contact us about the Basic Content Marketing Plan.

The Enhanced Content Marketing Plan starts at $2,500 monthly for 6 months and includes:

  • Weekly content planning calls
  • 6 -10 social media posts per week
  • Write / edit 2 blog posts per month including on-page SEO
  • 4 segment-specific, custom formatted emails per month
  • Monthly analytics review, strategy and goal setting meetings
  • 1 position paper or article

Contact us about the Enhanced Content Marketing Plan.