Great content is not one-size-fits-all.
Even when donors have similar reasons for supporting your organization, they can be at very different levels of involvement. Effective personalization takes more than just inserting their name into an email. You get more engagement when you tailor content to your audiences’ values and to their stage of engagement.
Using the nonprofit content mapping tool will
- Build connection and deepen interest in your organization
- Make the donor experience at your nonprofit stand out
- Spread your message further by giving leads content they can share on social media
- Recognize which actions signal a lead is ready to become a donor
- Engage donors and motivate them to renew their support